FEATURES

The Basics of Social Marketing

Case Studies

"Our social marketing campaign was effective and inexpensive because we used already-available research from local youth. With a budget of $11,000, we were able to implement a successful teen/ young adult tobacco communications campaign in one community by working with a local community-based organization. We used teen testimonials in developing paid radio advertisements… used phone cards as incentives, and placed news stories."

— Linda Weiner,
Director of Communications
American Lung Association of
San Francisco and San Mateo Counties