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FEATURES

The Basics of Social Marketing

Case Studies

"Our social marketing campaign was effective and inexpensive because we used already-available research from local youth. With a budget of $11,000, we were able to implement a successful teen/ young adult tobacco communications campaign in one community by working with a local community-based organization. We used teen testimonials in developing paid radio advertisements… used phone cards as incentives, and placed news stories."

— Linda Weiner,
Director of Communications
American Lung Association of
San Francisco and San Mateo Counties

 


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Training

Members and associates of the Collaborative provide training in social marketing, especially in the use of CDCynergy—Social Marketing Edition.


Trainings Available

Friday, June 22, 2007
One Hour Overview
USF Social Marketing in Public
Health Conference,
June 20-23, Clearwater, FL
Free with conference registration.
See www.cme.hsc.usf.edu/smph

Saturday, June 23, 2007
Half Day Workshop
USF Social Marketing in Public
Health Conference,
June 20-23, Clearwater, FL
Free with conference registration.
See www.cme.hsc.usf.edu/smph