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On this page, the Turning Point tools are organized by overall subject. These five focus areas were chosen after we asked concerned professionals in national, state, and community organizations to tell us what they needed to improve health. They requested help in five important areas listed below.

Collaborative Leadership: Learning to build diverse and effective coalitions to promote health for people and communities.
Social Marketing: Promoting voluntary healthy behavior change that leads to improved outcomes.
Information Technology: Researching and comparing technologies to find the ones best suited for an organization.
Performance Management: Measuring and driving system-wide performance improvements.
Statute Modernization: Reviewing public health laws to ensure that states can effectively promote and defend the public’s health.
Collaborative leadership embraces a process in which people with different views and perspectives come together, set aside narrow self-interests, and discuss issues openly and supportively in an attempt to find ways of helping each other solve a larger problem or achieve broader goals. The goal of the Turning Point Leadership Development National Excellence Collaborative was to increase collaborative leadership capacity at all levels of public health practice. Read more about the collaborative.
Visit the Collaborative Leadership Web site for information, resources, and links of interest: [Web link]
To enhance collaborative leadership skills in your organization, we offer the following resources:
A customizable, seven-module curriculum that includes the Fundamental Concepts
An interactive overview of collaborative leadership
Web-based instructions for building support and learning networks
Six questionnaires for exploring and assessing personal leadership behaviors and skills
A review of literature relevant to collaborative leadership
Summaries from two summits on leadership
Social marketing is the use of marketing principles to influence human behavior in order to improve health or benefit society. The goals of the Turning Point Social Marketing National Excellence Collaborative included building social marketing skills; providing tools to increase social marketing effectiveness; advocating for increased institutional support for social marketing; and increasing resources for applying social marketing to public health interventions. Read more about the collaborative.
Visit the Turning Point Web site for information, resources, and links of interest: [Web link]
To improve your ability to apply social marketing to encourage healthy behavior change, we offer the following resources:
A step-by-step CD-ROM planning tool and resource library
A self-guided tutorial that outlines fundamental concepts
Social marketing case studies rated for strengths and weaknesses
A publication with budgeting tips, sample job description, resources, and more
A video of a one-hour television program
Includes a slide presentation for teaching social marketing basics
A poster with a summary of social marketing principles and resources
A brochure that shows how social marketing can help you develop more effective health programs
For use only when training others in the use of CDCynergy-Social Marketing Edition
For use only when training others in the use of CDCynergy-Social Marketing Edition
Information technology is a valuable tool for effectively collecting, analyzing, and disseminating information to further the goals of public health. The mission of the Turning Point Information Technology National Excellence Collaborative was to assess, evaluate, and recommend to national policy makers innovative ways to improve the nation's public health infrastructure by utilizing information technology. Read more about the collaborative.
Visit the Information Technology Web site to access the online catalog, and for other resources, and links of interest:
To enhance the information technology capabilities of your organization, we offer the following resources:
An online resource public health agencies can use to compare IT systems for health improvement
A report detailing the information technology used and rated by local health departments
Designed to assist your organization in selection, acquisition, and rollout of software applications
A Web link to a consensus set of public health informatics competencies
A tool for assessing public health information technology systems
Performance management is the practice of actively using performance data to improve the public's health. The Turning Point Performance Management National Excellence Collaborative was a group of representatives from seven states and five national partner organizations who worked to study and promote the use of performance management systems in public health. Read more about the collaborative.
Visit the Performance Management Portal section of the Public Health Foundation Web site for information, resources, and links of interest: 52&pp_id=52
To leverage performance management processes in your organization, we offer the following resources:
A four-part model for integrating performance management activities in public health
A tool for assessing strengths and weaknesses of your performance management system
A look at the current use of performance management in public health
A user-friendly guidebook that covers all the basics of performance measurement in public health
A baseline assessment of practices in forty-seven states
Lessons learned from pilot tests
Training materials for use in workshops and other learning settings
A resource of public health agency practices with Web links
Two PowerPoint slide presentations about the Performance Management Collaborative
Public health laws affect many conditions that impact health, including defining a government's powers to control disease, and setting standards of privacy, due process, and risk assessment. The primary purpose of the Turning Point Statute Modernization National Excellence Collaborative was to transform and strengthen the legal framework for the public health system by development of a model public health law. The model state public health infrastructure law defines governments' duties and authorities for protecting and promoting the public's health, and is available for state legislatures' consideration. Read more about the collaborative.
For more information, resources, and links of interest visit:
To assess and review the public health laws in your state or area, we offer the following resources:
A comprehensive model for reviewing public health law
A comparison of public health laws
Information on the current status of public health law reform in each state
A publication that provides background related to the Model State Emergency Health Powers Act
An overview of the State Public Health Law Assessment Report
This is a collection of informative briefs related to public health law
A draft model emergency public health powers law
A case study about the changes to Alaska’s public health law

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