Publications and Resources

For a limited time, some Collaborative resources are available free of charge, as noted below:

CDCynergy-Social Marketing Edition
A step-by-step CD-ROM planning tool and resource library

The Basics of Social Marketing
A self-guided tutorial that outlines fundamental concepts
(free while supplies last)

Social Marketing and Public Health:
Lessons from the Field
Social marketing case studies rated for strengths and weaknesses (free while supplies last)

The Manager's Guide to Social Marketing
A publication with budgeting tips, sample job description, resources, and more (free while supplies last)

T2B2: Social Marketing on a Shoestring Budget
A video of a one-hour television program

Social Marketing: A Resource Guide
Includes a slide presentation for teaching social marketing basics (free while supplies last)

Social Marketing Poster
A poster with a summary of social marketing principles and resources

Social Marketing is for You
A brochure that shows how social marketing can help you develop more effective health programs
(free while supplies last)

CDCynergy-Social Marketing Edition
Participant's Workbook
For use only when training others in the use of CDCynergy-Social Marketing Edition

CDCynergy-Social Marketing Edition
Trainer's Manual
For use only when training others in the use of CDCynergy-Social Marketing Edition