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FEATURES

The Turning Point
CD-ROM Toolkit

"The beauty of social marketing is that it forces planners to design to the wants and needs of all players, consumers and intermediaries, and then create feedback loops throughout a campaign."

— Susan Foerster,
Chief Cancer Prevention and Nutrition Section
California Department of Health

 


This Website created and
supported by:Watson Group Logo

 

 

Publications and Resources

For a limited time, some Collaborative resources are available free of charge, as noted below:

CDCynergy-Social Marketing Edition
A step-by-step CD-ROM planning tool and resource library

The Basics of Social Marketing
A self-guided tutorial that outlines fundamental concepts

(free while supplies last)

Social Marketing and Public Health:
Lessons from the Field

Social marketing case studies rated for strengths and weaknesses
(free while supplies last)

The Manager's Guide to Social Marketing
A publication with budgeting tips, sample job description, resources, and more
(free while supplies last)

T2B2: Social Marketing on a Shoestring Budget
A video of a one-hour television program

Social Marketing: A Resource Guide
Includes a slide presentation for teaching social marketing basics
(free while supplies last)

Social Marketing Poster
A poster with a summary of social marketing principles and resources

Social Marketing is for You
A brochure that shows how social marketing can help you develop more effective health programs

(free while supplies last)

CDCynergy-Social Marketing Edition
Participant's Workbook

For use only when training others in the use of CDCynergy-Social Marketing Edition

CDCynergy-Social Marketing Edition
Trainer's Manual

For use only when training others in the use of CDCynergy-Social Marketing Edition