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The Manager's Guide to Social Marketing

Case Studies

"Typically what happens in public health is a lot of smart people get in a room, they develop an approach to a problem — without consulting the community… Social marketing is critical because it looks at the provision of health services from the consumers' viewpoint."

— Eric E. Whitaker,
Director, Illinois Department of Public Health

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Consulting Services

Members and associates of the Collaborative provide social marketing consulting services to state and local health agencies, community health nonprofits, hospitals and healthcare providers and other organizations. For more information, please contact us.