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CDCynergy–Social Marketing Edition

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About the Turning Point Social Marketing National Excellence Collaborative

The Turning Point Social Marketing National Excellence Collaborative is a network of practitioners in local, state, and national public health organizations who seek to increase the understanding and use of social marketing in public health. For a list of Collaborative members click here.

The Collaborative came together in 2000 as part of the Turning Point Initiative of The Robert Wood Johnson Foundation. Read more about Turning Point. The founding Collaborative members included representatives from New York, Illinois, Minnesota, North Carolina, Maine, Virginia, the Association of State and Territorial Health Officials, the Centers for Disease Control and Prevention, the National Association of City and County Health Officials, the Centers for Disease Control and Prevention, and Health Resources and Services Administration.

Turning Point completed its work in 2006, and the Social Marketing Collaborative now continues its work independently.

Our aim is to provide national leadership to achieve integration of social marketing as a routine part of public health practice at all levels. Our goals include:

  • building social marketing skills;
  • providing tools to increase social marketing effectiveness; advocating for increased institutional support for social marketing;
  • increasing resources for applying social marketing to public health interventions.