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CDCynergy–Social Marketing Edition

Case Studies

Turning Point
CD-ROM Toolkit

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Welcome to the Turning Point Social Marketing National Excellence Collaborative Website

The Turning Point Social Marketing National Excellence Collaborative is a network of public health professionals from all sectors who seek to increase the understanding and use of social marketing in public health at all levels. Formed as part of The Robert Wood Johnson Foundationís Turning Point Initiative, we began as one of five National Excellence Collaboratives each with a special public health focus area.

Now we invite you to use the resources here to be inspired to learn and apply social marketing to create positive behavior change. This site will connect you to resources and tools, referrals to consulting and training, and a community of people who know that marketing is a powerful tool for creating behavior change that helps people be healthier.

Do you want improved outcomes and better use of resources? Then social marketing is for you!
What is social marketing? It is using marketing principles to influence human behavior and improve health or benefit society. It is widely used to improve community health, such as innovative campaigns to reduce teen tobacco use.

Social marketing helps your agency develop effective programs with…

  • A customer-focused model for your work
  • A strategy for positive behavior change regardless of budget
  • A logical process for program planning

It’s a proven, evidence-based process used successfully by countless organizations. Read more about the power of social marketing.